PJM Appoints Deena O’Brien as Senior Director of Communications

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(Valley Forge, PA – June 30, 2025) – PJM Interconnection has appointed Deena O’Brien as senior director of corporate communications with responsibility for external and internal communications, creative services, PJM’s online presence, and service delivery for external and internal conferences and meetings.

Deena O’Brien, PJM senior director of corporate communications

“Deena brings deep experience in the energy, technology and regulatory sectors with a proven record of communicating effectively with stakeholders and the public,” said Nora Swimm, Sr. Vice President – Corporate Client Services. “PJM, its Members and the entire stakeholder community will be well served by her experience in implementing communication strategies for Fortune 100 companies.”

O’Brien recently served as director of corporate communications for Johnson & Johnson. There she led high-stakes communication and advocacy campaigns, helping to navigate regulatory challenges while strengthening corporate reputation.

Prior to that, she was director of corporate communications at W.L. Gore & Associates in Newark, Delaware. As the leader of Gore’s external communications team, she specialized in communications around regulatory challenges and opportunities and building relationships with consumers and government officials. Over a long tenure with Exelon, O’Brien worked in corporate communications to support the generation fleet, specifically Conowingo Hydroelectric Generating Station and Three Mile Island Nuclear Generating Station. O’Brien holds a bachelor’s degree in communications and public relations from Capella University.